Investigating brand personality of state-owned and private airlines: Maham Versus Iran Air

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Sources of retailer personality: Private brand perceptions

This study focuses on the impact of two antecedents of retailer personality (grasped by five personality traits: introversion, conscientiousness, agreeableness, sophistication and disingenuousness), on trust and attitude toward the private brand, as well as on one major consequence of these three concepts, loyalty to the retailer. Data were collected through a natural experiment on a convenienc...

Alienation in state-owned and private companies in Russia

This study explores the level of alienation among Russian employees in state-owned and private business organizations over a period of 2 years. Based on the employment situation in Russia, employees in private companies were expected to be more alienated from their work than employees in state-owned companies. Survey data have been collected from 725 employees in five state-owned and three priv...

The impact of State Ownership on Earning Quality: A Comparison Between Private-owned Enterprises and State-owned Enterprises in China

State versus Private Ownership

Private ownership should generally be preferred to public ownership when the incentives to innovate and to contain costs must be strong. In essence, this is the case for capitalism over socialism, explaining the "dynamic vitality" of free enterprise. The great economists of the 1930s and 1940s failed to see the dangers of socialism in part because they focused on the role of prices under social...